Today’s media environment is highly complex and it’s becoming increasingly difficult for advertisers to understand how to plan their advertising and deliver optimal results. Nielsen makes it easy for advertisers to measure their audio channel activations and determine their rightful place in the media mix.

Through a variety of measurement technologies, we’re able to hone in on the key performance indicators that illustrate how your audio campaigns reach engaged local and national audiences. Combined with our television and digital measurement capabilities, we’re able to show you how audio specifically—and uniquely—affects your overall campaign strategy.

Nielsen measures all things audio–broadcast radio, streaming, and podcasting–in all corners of the country and across all platforms. We utilize best-in-class audience measurement techniques to recruit and maintain representative participation from all segments of the population, including the hardest-to-reach demographics.