Overview
Verify digital ads across linear TV and digital platforms
With audiences engaging with advertising across more devices and platforms than ever before, it has become increasingly difficult for media buyers and sellers to accurately measure their viewership. In fact, accurate, cross-platform measurement is one of the greatest challenges facing more than 50% of all media buyers today.*
So, how can advertisers be sure that their ads are reaching their intended audiences without an accurate way of measuring cross-platform campaign performance? We’re here to help. Nielsen Total Ad Ratings delivers industry-leading reporting for deduplicated audience reach metrics across linear TV and digital platforms.
By combining Nielsen Digital Ad Ratings with Nielsen TV Ratings, and leveraging census-based data with machine learning methodologies, Nielsen Total Ad Ratings deduplicates advertising reach metrics across TV and digital platforms using our panel-powered ID system to provide comprehensive cross-platform audience measurement.
*eMarketer, “Media buyers want more standardization in linear and digital TV measurement, but a common currency is unlikely,” 2021
Features
Solve the cross-platform audience measurement puzzle
Industry trusted
Prove your advertising performance with accurate data trusted by 21 of the top 25 global advertisers.
People-based verification
Reach unique audiences with unbiased, representative ad measurement verified by people-based panels.
Cross-platform coverage
Guarantee your advertising reach with performance metrics across linear TV and digital platforms.
Use cases
Cross-platform measurement for advertisers, agencies and publishers
Media buyers
Analyze publisher performance across TV and digital platforms, optimize reach and frequency metrics, and increase campaign ROI.
Answer critical questions like:
• Which publishers are reaching my target audiences?
• What is the incremental value of my TV and digital campaigns?
• How can I optimize budget across TV and digital channels?
Media sellers
Prove your platform’s ability to reach your client’s target audiences across TV and digital channels using industry-standard audience data.
Answer critical questions like:
• How can I prove the value of my platform’s audience reach?
• How can I assess the incremental value of my TV and digital properties for my client’s campaigns?
• How do my properties compare to industry averages?
Coverage
Unparalleled coverage for all of your cross-platform measurement needs
Let’s discuss your business needs
