Insights | 29-02-2024
How audience measurement innovation benefits the media industry
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
Insights
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Insights | 20-02-2024
Colder weather and NFL playoffs drive increased TV usage in January
Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January.
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Insights | 19-02-2024
Black audiences are looking for relevant representation in advertising and content
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
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Insights | 16-02-2024
Need to Know: What’s the difference between OTT, CTV and streaming?
We break down the differences between OTT, CTV and streaming, how advertising works on each, and why they’re more…
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Insights | 08-02-2024
Creating connections with Black Americans across media
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
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Insights | 02-02-2024
Out of home: the TV audience that’s bigger than you think
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
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Insights | 29-01-2024
Streaming unwrapped: Streaming viewership goes to the library in 2023
In 2023, U.S. audiences streamed 21 million years’ worth of video in 2023, up 21% from 17 million years worth in 2022.
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Insights | 25-01-2024
Beyond big data: The audience watching over the air
Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…
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Insights | 18-01-2024
U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
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Insights | 16-01-2024
TV usage rises in December; video gaming drives big gains
TV usage increased 1.7% in December, but the biggest beneficiary was the “other” category as video game usage grew…
