Insights | 19-07-2022
News viewing 55+: the need to know
Your neighborhood, your city, your country—the need to know what’s going on at any given time is inextricably…
Insights
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Insights | 30-06-2022
The business case for marketing balance
In tough economic times, it can be tempting to double down on immediate revenue wins. Even though it may seem…
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Insights | 15-06-2022
Living up to a brand promise
Personalization tactics alone won’t be enough to foster more meaningful, long-term relationships with customers.
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Insights | 07-06-2022
Nielsen Streaming Content Ratings special report: Stranger Things and Obi-Wan Kenobi
To better understand the impact of new streaming releases, we dove into the viewing data for Netflix’s Stranger Things…
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Insights | 18-05-2022
Unless the numbers reflect people, they’re just numbers
There is no mistaking the value of RPD and ACR, as they provide scale to measurement, but we know they were never…
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Insights | 20-04-2022
How audience-based reach metrics in-flight can boost ROI
Pilots and marketers have more in common than you may think. Nielsen’s study shows how marketers can use in-flight…
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Insights | 29-03-2022
Carrie Bradshaw at 55: Still fabulous, but too old for advertisers?
Looking at net worth, the trend is clear: 55-64 is the age break with the money to spend. In a 2021 survey, household net…
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Insights | 17-03-2022
Marketers’ three keys to more agile media planning
To help achieve brand goals, marketers should conduct ongoing media planning throughout the year, versus only once at the…
