Need to know Archives

For consistent, comprehensive and comparable audience measurement across platforms, marketers need a robust ID system…

Learn what advanced audiences are, why they matter and how they’re changing the ad world.

In this article we explore how tv audiences are measured, technology used to capture viewing data, and what metrics are…

In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…

Learn more about the potential pros and cons of big data in audience measurement and how to leverage this data to…

Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…

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