Insights | 19-04-2024
Peaks and valleys: Ad spending trends around the world
Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to…
Insights
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Insights | 18-04-2024
Need to Know: What’s an identity graph and why do marketers need them?
For consistent, comprehensive and comparable audience measurement across platforms, marketers need a robust ID system…
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Insights | 16-04-2024
College basketball boosts U.S. cable viewing in March
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
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Insights | 11-04-2024
What’s TV these days?
Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.
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Insights | 03-04-2024
FAST has made linear TV cool again; personalization will make it cooler
Creators and publishers entering the FAST industry need to focus on metadata as they plan their distribution strategies.
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Insights | 03-04-2024
Metadata matters: Powering future FAST channel success
This guide will help FAST channels prepare for the future, when search and discovery features within individual services…
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Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
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Insights | 19-03-2024
Super Sunday delivers a record day of TV viewing
While Super Bowl LVIII was a standout that attracted 123.7 million viewers, total TV usage declined in February in…
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Insights | 18-03-2024
Southeast Asia: CPG Marketing Mix Modeling Meta Analysis
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
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Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
