Insights | 21-03-2024
How marketers can advance personalized marketing across the digital advertising ecosystem
Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…
Insights
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Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
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Insights | 15-02-2024
Reaching voters with radio
In a crowded market for political ads, radio offers an advantage.
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Insights | 09-08-2023
Need to know: What is panel data, and why does it matter?
Learn more about panel data and how it has been the gold standard of the research industry for nearly a century now and…
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Insights | 07-12-2022
Black audio consumers: A $1T+ opportunity for advertisers
While some media outlets fail to resonate with Black audiences, audio and podcasts stand out as effective channels to…
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Insights | 23-06-2022
Understanding how campaign optimization pays off in an ever-expanding media landscape
The fragmentation of audience time can present challenges for marketers, but when they have a clear understanding of…
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Insights | 25-02-2022
Tuning into radio’s potential: the power of Black-owned radio
Tony Coles, Division President, iHeartMedia and Founder, Black Information Network, spoke with us about the power of…
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Insights | 24-02-2022
How Black audiences are engaging with audio more than ever
Understand where and how Black audiences are connecting with audio.
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Insights | 24-02-2022
A relevancy revolution: the importance of Spanish language content
Much of the content Latinos are seeking is in Spanish, regardless of their “primary” language, due to the vast and…
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Insights | 15-02-2022
The importance of understanding the nuances of Black representation in media
Learn how the media platforms can take a deep look —from the leadership to producers, writers and creators—to make…
