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Nielsen in the Philippines
Nielsen is a global leader in audience measurement, data and analytics, shaping the future of media in the Philippines. Learn more about our local offerings.
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Explore the latest insights for Philippines
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ArticlePeaks and valleys: Ad spending trends around the world
Competitive advertising intelligence data is often overlooked in media planning. But these insights are invaluable to…
Advertising4m read
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ReportMetadata matters: Powering future FAST channel success
This guide will help FAST channels prepare for the future, when search and discovery features within individual services…
TV & streaming1m read
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Case StudySoutheast Asia: CPG Marketing Mix Modeling Meta Analysis
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
Advertising9m read
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