Almost all Russian and Belarussian competitors have been absent from international
competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, it appears that there will be limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the NOCs based on the data that we have.

Snapshot

Gracenote’s VMT forecast projects the United States to win the most medals overall at Paris 2024 (123). If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but should challenge the United States for first place on gold medals. The 89 medals currently forecast for China would equal the country’s total in Tokyo two years ago. The 35 gold medals forecast would be slightly down on China’s total of 38 three years ago.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting two more British medals than Tokyo’s 64. Gold medals could be significantly down though as the British team is projected to win 13 golds in Paris. 

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its forecast total of 28 gold medals would be not far short of France’s total number of medals at the last Olympics.

Australia is now expected to be fifth on the total medal table. The 50 medals forecasted by the Gracenote Virtual Medal Table would be the country’s most for 20 years, since winning exactly that number at Athens 2004.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries will be severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 123 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 123 medals is 10 more than the total claimed by Team USA in 2021. If this total is achieved, it will be the best U.S. medal performance since the 1984 Los Angeles Olympics which suffered from boycotts. The United States team has medals projected in 27 different sports in the Virtual Medal Table, two sports fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 89, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will produce a similar performance to three years ago. Diving, shooting, swimming, weightlifting, table tennis, artistic gymnastics and badminton are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. China’s projected gold medal total of 35 means that it could be a threat to the United States’ position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 66, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era. 

France

(Paris 2024: 55, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are now projected in 25 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Australia

(Paris 2024: 50 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve on its 2021 performance with over 40 medals for the sixth time in the last eight Olympics. If Australia wins 50 medals as currently forecast, it will be the country’s best Olympic performance since Athens 2004. Achieving this will rely on the success of the swimming team.

Virtual Medal Table 1-10

NOC	Country	Gold	Silver	Bronze	Total
United States		39	37	47	123
China		35	30	24	89
Great Britain		13	23	30	66
France		28	19	8	55
Australia		13	19	18	50
Japan		13	16	20	49
Italy		12	20	15	47
Netherlands		18	5	15	38
Germany		9	13	14	36
Korea Republic		9	4	11	24

Countries Ranked 6 to 10 on the Virtual Medal Table

Japan

(Paris 2024: 49, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to fall short of that performance in Paris. Gracenote’s latest Virtual Medal Table has the Japanese team winning nine fewer medals than three years ago. The number of gold medals likely to be won by Japan is expected to be halved, from 27 to 13. Medals are forecast in 17 different sports, well short of Japan’s record of 21 from Tokyo 2020. 

Italy

(Paris 2024 projection: 47, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 47 medals across 21 different sports, six more than in Tokyo. Italy may also get close to challenging its 40-year-old best gold medal total of 14, set at the Los Angeles Olympics in 1984. The VMT projects Italy to win the eighth most gold medals, behind the United States, China, France, Netherlands, Great Britain, Australia and Japan.

Netherlands

(Paris 2024: 38, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris next year and perhaps set another record. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and the 2024 Summer Games look like being a similar story. However, success this year will primarily depend on three sports; rowing, cycling – track and athletics.

Germany

(Paris 2024: 36, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 looks like it might continue that trend with Gracenote’s Virtual Medal Table projecting 36 medals, one fewer than in Tokyo. The German team is forecast to win medals in just 18 sports, the joint second lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than four medals for the German team are forecast by the VMT in a single sport.  

Korea Republic

(Paris 2024: 24, Tokyo 2020: 20)

Tokyo 2020 was a disappointing Olympics for the Republic of Korea. The 20 medals including six golds were both the lowest totals for the country since it won 19 and six respectively at the Los Angeles Olympics of 1984. The prospects for Paris 2024 look better with Korean competitors forecast to win 24 medals, including nine golds. This would be Korea’s best Olympic performance since 2012.

Virtual Medal Table 11-20

NOC	Country	Gold	Silver	Bronze	Total
Canada		6	7	9	22
Spain		5	5	10	20
Hungary		5	8	6	19
Brazil		9	4	5	18
Turkiye		4	6	3	13
Ethiopia		3	5	5	13
Uzbekistan		3	2	8	13
Ukraine		3	2	8	13
Georgia		3	5	4	12
Denmark		5	2	4	11

Virtual Medal Table 21-30

NOC	Country	Gold	Silver	Bronze	Total
Poland		4	5	2	11
New Zealand		4	4	3	11
Belgium		3	6	2	11
Serbia		5	2	3	10
Romania		2	3	5	10
Kazakhstan		2	1	7	10
Sweden		5	2	2	9
Iran		4	2	3	9
Jamaica		3	5	1	9
Kenya		3	3	3	9

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

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Among TV programs, the largest audiences in March were drawn to the Polish national soccer team matches in the Euro 2024 tournament’s barrages, Polish series and entertainment programs, and news programs. Among streaming content sources, the BVOD Player service in particular recorded increases.

Streaming’s share of TV viewing was 8.1% in March, with YouTube representing the largest share among streaming services at 2.1%. Netflix, with a score of 2.0%, maintained its share from February.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | March 2024 appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 24,382,406. Period: Month: March 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico March 2024 appeared first on Nielsen.

New York – April 9, 2024 — An estimated 18.9 million viewers watched the NCAA Women’s Basketball National Championship matchup between the South Carolina Gamecocks and the Iowa Hawkeyes on ABC and ESPN on Sunday, according to Nielsen live-plus-same-day data. Viewership peaked at 24.1 million viewers during the final minutes of the game (between 5:00 – 5:14 PM ET).

The women’s championship game audience stands as the largest in women’s college basketball history, and is the most-watched basketball game — at any level — since 2019. It is also the third women’s basketball viewership record set in the past week, outpacing the 12.3 million viewers that watched the Iowa-LSU Elite Eight matchup on April 1, followed by the Iowa-UConn Final Four game on April 5, which drew 14.2 million viewers.

Viewership to the 2024 women’s championship game was up over 90% compared with the 9.9 million viewers that watched in 2023, and over 288% compared with the 2022 audience.

Meanwhile, an estimated 14.8 million viewers watched the Men’s College Basketball National Championship on Monday, April 8 between the University of Connecticut and Purdue — nearly 4 million less than the women’s championship. This marks the first time in NCAA tournament history that viewership of the women’s championship game was higher than the men’s game.

Source: Nielsen

Time-shifted viewing (Live+Same-Day, 3am-3am) is included in audience estimates in this table for years 2006 and later. Estimates in 2005 and earlier include live viewing only. 

The NCAA Tournament was canceled in 2020 due to the Covid-19 pandemic.

Press Contact

Lauren Pabst
lauren.pabst@nielsen.com

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TUCSON, Arizona, April 9, 2024 – Nielsen will be one of 54 employers honored today with the prestigious Business Group on Health Best Employers: Excellence in Health & Well-being Award for its outstanding commitment to advancing employee well-being through comprehensive and innovative benefits and initiatives.

The award, now in its 19th year, will be announced today in Tucson at the Business Group on Health 2024 Annual Conference.

Nielsen was also recognized for Excellence in Health Equity and Excellence in Global Health & Well-being. 

“This recognition is a testament to Nielsen’s efforts to meet employees wherever they may be in their health and well-being journey around the world,” said Tom Moran, Vice President, Global Benefits & Mobility, Nielsen. “We’re honored to receive this recognition but our work is far from done here.  We remain committed to listening to our employees and their needs in order to build innovative and fresh solutions across our pillars of well-being: Physical, Financial, Emotional, and Social.”

Ellen Kelsay, Business Group on Health president and CEO, said, “I am delighted to honor each and every one of these 54 employers, which demonstrably enhanced the health and well-being of employees and their families through leading-edge initiatives. In addition, their novel and impactful approaches focused on critical workforce issues, such as mental health and health equity. We congratulate all the winners.”

The 2024 winners represent banking/financial services, health care, insurance, manufacturing, professional services, technology and utilities, among others. A full list of winners is available here.

The comprehensive award criteria assess applicants on their approaches to leadership, culture and well-being strategy; holistic well-being, including mental health, financial well-being, social connectedness, job satisfaction, flexibility and time away; engagement and the employee experience; health equity and social determinants; and metrics and evaluation. Companies have the option to apply based on their U.S. or global workforce populations.

“The 2024 awardees’ successes provide a roadmap for employers as they develop health and well-being strategies,” said Pamela Rich, Business Group vice president. “All of the winners deserve praise for having exemplary leadership.”

Some of the 54 employers received additional honors for excellence in Health Equity and Excellence in Global Health & Well-being. Some employers received multiple honors. 

The 13 winners that received additional recognition for Excellence in Health Equity were recognized for working to ensure that all employees had the opportunity to reach their full health potential, incorporating diversity, equity, inclusion and belonging (DEIB) into their health and well-being strategies. They engaged ERGs to inform health awareness and education campaigns; provided opportunities for employees to find health providers that matched their identity and culture; and assessed disparities in engagement with health and well-being offerings or health outcomes among different employee populations.

The nine employers that received additional recognition for Excellence in Global Health & Well-being deftly navigated challenges as they met the diverse needs of employees in multiple countries. They also demonstrated a commitment to equity with a set of standard benefits offered to their global workforces. Mental, physical, preventive and financial health offerings, as well as leave benefits, were most likely to be integrated into global consistency efforts.

About Business Group on Health

Business Group on Health is the leading non-profit organization representing large employers’ perspectives on optimizing workforce strategy through innovative health, benefits and well-being solutions and on health policy issues. The Business Group keeps its membership informed of leading-edge thinking and action on health care cost and delivery, financing, affordability and experience with the health care system. Business Group members include the majority of Fortune 100 companies, mid-sized companies, as well as large public-sector employers, which collectively provide health and well-being programs for more than 60 million individuals in 200 countries. For more information, visit www.businessgrouphealth.org.

Media Contact

Tom Moran
tom.moran@nielsen.com

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LOS ANGELES – APRIL 8, 2024 – Cineverse (NASDAQ: CNVS), an innovative streaming technology and entertainment company, continues to form strategic relationships that will help solve the industry’s content search and discovery issues. The company has today announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring (visit cineSearch.com to join the waitlist).  

According to Nielsen’s State of Play report, American consumers, who have more than 2.7 million video titles to choose from, spend more than 10 minutes per session looking for what to watch, up 40% since 2019. In fact, 20% give up when they can’t easily find something to watch, causing a major issue for streamers looking to keep viewers engaged, creators whose stories are losing out on potential audiences, and of course, consumers, who want to be entertained, but end up frustrated rather than satisfied with their streaming experiences.  

Enter cineSearch and Ava. 

An innovative AI-powered platform, cineSearch’s goal is to revolutionize the search and discovery experience to answer audiences’ most pressing question: “What do you want to watch?” Through Ava, a chatbot with a unique, quirky persona, cineSearch offers a single unified search and recommendation engine with extensive support for dozens of traits such as mood, theme, tone, intensity, setting, keyword, plot, micro-genre, and many more.  

cineSearch will now leverage Gracenote’s comprehensive TV and movie datasets to expand its knowledge graph and deliver more personalized search results as well as provide up-to-date title availability and deep-links to content. Using cineSearch, a viewer who’s in the mood for a dark romantic comedy set in Australia can receive the most fitting content recommendations and be connected to those options across more than 60 major video streaming services for seamless viewing.  

Although Cineverse has an extensive library, Ava will recommend films and TV shows available anywhere – by leveraging Gracenote’s industry-leading metadata catalog – including complete title information such as synopsis, genre, cast, director and other product information – for a comprehensive and consistent content discovery experience.

“Our partnership with Gracenote increases the number of films and TV shows that are discoverable by users and allows us to offer cineSearch users the highest-quality title information with intensity rankings – when paired with a user’s viewing history, streaming service filters and content preferences – will help solve a major consumer issue and the leading cause of viewer frustration,” said Tony Huidor, CTO & COO of Cineverse. “With our previously announced partnership with Google Cloud in place and now with the participation of Gracenote in this endeavor, we are on course to unveil what we believe will be the most powerful search and discovery tool in streaming.”

As previously announced, the cineSearch service was developed by Cineverse using Google Cloud’s Vertex AI Search. The underlying core cineSearch technology was built as an adaptive layer on top of Google’s Gemini large language models, using Google Cloud’s gen AI infrastructure to bring an innovative, conversational experience for those seeking advice on what to watch.

“AI-based personalization holds massive potential to improve streaming by helping individual viewers find and watch the content they’re most likely to love – from familiar hits to hidden gems,” said Trent Wheeler, Chief Product Officer at Gracenote. “Key to great technology is a broad understanding of the universe of content made possible by metadata. We’re pleased that Cineverse has tapped Gracenote’s entertainment data to power the cineSearch platform and look forward to seeing how Ava will revolutionize the search and discovery experience for content providers, creators and consumers alike.” 

Most importantly, cineSearch will have access to real-time metadata updates so that new titles will be discoverable the same day the titles premiere. Because Gracenote’s metadata catalog covers content in a wide number of foreign languages cineSearch has a clear path to international expansion and availability across multiple territories.

About Gracenote

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. 

About Cineverse

Cineverse’s advanced, proprietary technology drives the distribution of over 71,000 premium films, series, and podcasts to more than 82 million unique viewers monthly. From providing a complete streaming solution to some of the world’s most recognizable brands, to super-serving their own network of fan channels, Cineverse is powering the future of Entertainment. For more information, please visit www.cineverse.com. (NASDAQ: CNVS)

Press Contacts

For Cineverse:

For Gracenote:
Mark Yamada
mark.yamada@nielsen.com

The post Cineverse Teams Up with Gracenote to Vastly Expand Search Capabilities for cineSearch – the Conversational AI-Powered Discovery Tool for Film and Television Content appeared first on Nielsen.

New York, NY – April 3, 2024 – Gracenote, the content data business unit of Nielsen, has expanded its FAST Program to the U.S. helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, U.S.-based content owners can distribute their TV programs and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetizable.

In response to rising costs for entertainment, consumers around the world are using ad-supported video services in massive numbers to complement or replace premium subscription video on-demand (SVOD) offerings. The U.S. market is ahead of this adoption curve, particularly in relation to FAST. According to eMarketer, nearly one-third of the U.S. population or 114.5 million viewers are expected to watch FAST channels by 2027.

First introduced in Europe in late 2023, the Gracenote FAST Program helps U.S.-based content owners navigate the process of launching and distributing their FAST channels with the enriched metadata attributes that are critical in driving viewer discoverability. The program leverages Gracenote’s existing distribution network which comprises leading streaming platforms, facilitating seamless onboarding and immediate content availability for participants.

“Go-to-market complexity in the FAST ecosystem can slow the process of launching channels and getting content in front of entertainment-hungry viewers,” said Tim Cutting, Chief Revenue Officer at Gracenote. “By removing obstacles for content owners in the U.S., the Gracenote FAST Program facilitates wider content distribution, better content discovery and deeper viewer engagement. Ultimately, this helps participants maximize ad monetization against their valuable content assets and position themselves for success now and into the future.”

While data requirements differ by streaming platform, Gracenote ensures relevant metadata and assets are available to the Gracenote distribution network of platforms for FAST channel deployment. Once content owners submit their programs and schedules, Gracenote distributes enriched, normalized program data and EPG data directly to the streaming platforms. Qualifying Gracenote FAST Program participants will benefit from:

• Ingestible schedules: Standardized date and time formats for each program airing ensure linear schedule accuracy and aid tune-in
• Enhanced merchandising assets: Enriched program synopses and visual imagery that power program presentation regardless of platform and draw viewers in
• Expanded metadata coverage: Standardized genre categorizations and more advanced data tags leveraging Gracenote taxonomy make your content findable in current and future discovery experiences

By leveraging Gracenote’s FAST metadata management and distribution services, content owners can make their programs and FAST channels easily accessible to viewers on major streaming platforms around the world. Gracenote’s long history powering critical content navigation, search and discovery capabilities for linear broadcast TV qualify it to drive next generation streaming experiences. So program participants can rest assured that their FAST channels will evolve with the additional datasets required to effectively compete, attract viewers and drive ad monetization.

For more information on the Gracenote FAST Program and related metadata services, visit https://www.nielsen.com/insights/2024/metadata-matters-powering-future-fast-channel-success/.

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.

Media Contact

Mark Yamada
mark.yamada@nielsen.com

The post Gracenote Speeds FAST Channel Deployment in the U.S. appeared first on Nielsen.

NEW YORK – March 27, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. 

As part of the new agreement, Circle City will now leverage Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television. This added capability will generate incremental Impressions for Circle City’s Broadcast and Digital platform and provide the most comprehensive view of their reach across multiple platforms, powering key insights about their audience and ultimately new incremental revenue opportunities. 

“At Circle City we’re proud to serve our local communities every day. We truly value Nielsen’s approach to innovation and ongoing investments in Local TV. We are excited to be adding Local OTT measurement to gain an even deeper understanding of our local audiences regardless of where or how they’re watching,” said DuJuan McCoy, Owner & President of Circle City Broadcasting.

“We are thrilled to extend our long-standing work with  Circle City to report their deep & diverse audiences with  insights they need to drive content decisions and incremental revenue opportunities for their audiences across Indiana,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “As our Big Data + Panel solution for Local TV comes to market this year, Nielsen remains committed to serving our customers with best in class Local TV measurement inclusive of Over-the-Air, Out-of-Home and direct persons measurement , and representing the diverse communities served by broadcasters like Circle City. 

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media contact

Sarah Muratore
Nielsen
sarah.muratore@nielsen.com

The post Nielsen and Circle City Broadcasting Renew Local TV Measurement appeared first on Nielsen.

Nielsen’s list of New Zealand’s Top 20 highest spending advertisers is the result of detailed analysis, which delivers an accurate view of advertising trends and spending between January and December last year.

Retail giant Harvey Norman topped the list, cementing its place as the nation’s biggest advertiser, followed by Foodstuffs NZ, and Woolworths, respectively.

ANZ topped the list of financial institutions, coming in at number 4, while Spark was the top telco ad spender, placing 5th on the list.

In a bid for dominance over New Zealand’s lucrative hardware and garden market, Mitre 10 (13th) outspent Bunnings (18th), while KFC was the highest spending fast food advertiser, coming in at number 6 – three places ahead of rival McDonald’s.

Nielsen New Zealand’s Ad Intel Commercial Lead, Nick Whitehead, said: “Nielsen’s NZ Ad Intel spend data for 2023 clearly demonstrates that marketers aren’t just advertising because they feel they have to – they’re its biggest champions. They know it’s still the best, most economical way of creating lasting connections between NZ consumers and brands. Top-tier data, like that provided by Nielsen Ad Intel, is crucial if you want to get the edge on your competition in a market as crowded as New Zealand.”

About Nielsen Ad Intel

Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.

Note: Nielsen monitors gross advertising expenditure in major media at published rate card values. While discounts are made available from some media owners, rates are not openly available. Please also note that the category and brand/product groupings figures are grouped at Nielsen’s discretion.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462

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NEW YORK – March 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. 

As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer Lift.

The combination of these solutions enables a unique view of how reach, brand metrics and sales lift solutions work together to inform comprehensive media strategies and overall full-funnel performance of advertising campaigns. These powerful insights enhance reach and frequency metrics to demonstrate campaign impact on brand and sales.

“As we navigate the advertising landscape with Lyft Media, it is important to us that our advertisers understand the impact their in-app ads have on their overall campaigns,” said Shane Dwyer, Lyft Media, Head of Sales. “Combining Nielsen ONE Ads, Brand Impact, and Buyer Lift solutions offers our advertisers valuable insight into their campaigns’ performance, helping them exceed their campaign objectives.”

“Leveraging Nielsen One Ads in conjunction with Nielsen Brand Impact solutions unlocks comprehensive insights for advertisers previously not available in the marketplace,” said Ameneh Atai, GM, Audience Measurement. “Lyft Media advertisers will see in real time how reach and frequency metrics can influence brand KPIs, powering actionable insights to guide more informed campaign strategy going forward.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About Lyft

Lyft is one of the largest transportation networks in North America, bringing together rideshare, bikes, and scooters all in one app. We are customer-obsessed and driven by our purpose: getting riders out into the world so they can live their lives together, and providing drivers opportunities to control their time and money.

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