Auckland, New Zealand – March 27, 2024 – Data released today by Nielsen Ad Intel, New Zealand’s most comprehensive ad spend monitoring service, has revealed which brands invested the most in advertising across the nation in 2023.

Nielsen’s list of New Zealand’s Top 20 highest spending advertisers is the result of detailed analysis, which delivers an accurate view of advertising trends and spending between January and December last year.

Retail giant Harvey Norman topped the list, cementing its place as the nation’s biggest advertiser, followed by Foodstuffs NZ, and Woolworths, respectively.

ANZ topped the list of financial institutions, coming in at number 4, while Spark was the top telco ad spender, placing 5th on the list.

In a bid for dominance over New Zealand’s lucrative hardware and garden market, Mitre 10 (13th) outspent Bunnings (18th), while KFC was the highest spending fast food advertiser, coming in at number 6 – three places ahead of rival McDonald’s.

Nielsen New Zealand’s Ad Intel Commercial Lead, Nick Whitehead, said: “Nielsen’s NZ Ad Intel spend data for 2023 clearly demonstrates that marketers aren’t just advertising because they feel they have to – they’re its biggest champions. They know it’s still the best, most economical way of creating lasting connections between NZ consumers and brands. Top-tier data, like that provided by Nielsen Ad Intel, is crucial if you want to get the edge on your competition in a market as crowded as New Zealand.”

About Nielsen Ad Intel

Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.

Note: Nielsen monitors gross advertising expenditure in major media at published rate card values. While discounts are made available from some media owners, rates are not openly available. Please also note that the category and brand/product groupings figures are grouped at Nielsen’s discretion.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

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Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
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