New York – April 9, 2024 — An estimated 18.9 million viewers watched the NCAA Women’s Basketball National Championship matchup between the South Carolina Gamecocks and the Iowa Hawkeyes on ABC and ESPN on Sunday, according to Nielsen live-plus-same-day data. Viewership peaked at 24.1 million viewers during the final minutes of the game (between 5:00 – 5:14 PM ET).

The women’s championship game audience stands as the largest in women’s college basketball history, and is the most-watched basketball game — at any level — since 2019. It is also the third women’s basketball viewership record set in the past week, outpacing the 12.3 million viewers that watched the Iowa-LSU Elite Eight matchup on April 1, followed by the Iowa-UConn Final Four game on April 5, which drew 14.2 million viewers.

Viewership to the 2024 women’s championship game was up over 90% compared with the 9.9 million viewers that watched in 2023, and over 288% compared with the 2022 audience.

Meanwhile, an estimated 14.8 million viewers watched the Men’s College Basketball National Championship on Monday, April 8 between the University of Connecticut and Purdue — nearly 4 million less than the women’s championship. This marks the first time in NCAA tournament history that viewership of the women’s championship game was higher than the men’s game.

Source: Nielsen

Time-shifted viewing (Live+Same-Day, 3am-3am) is included in audience estimates in this table for years 2006 and later. Estimates in 2005 and earlier include live viewing only. 

The NCAA Tournament was canceled in 2020 due to the Covid-19 pandemic.

Press Contact

Lauren Pabst
lauren.pabst@nielsen.com

The post Women’s College Basketball Championship Game Draws Record-Breaking 18.9 Million Viewers appeared first on Nielsen.

TUCSON, Arizona, April 9, 2024 – Nielsen will be one of 54 employers honored today with the prestigious Business Group on Health Best Employers: Excellence in Health & Well-being Award for its outstanding commitment to advancing employee well-being through comprehensive and innovative benefits and initiatives.

The award, now in its 19th year, will be announced today in Tucson at the Business Group on Health 2024 Annual Conference.

Nielsen was also recognized for Excellence in Health Equity and Excellence in Global Health & Well-being. 

“This recognition is a testament to Nielsen’s efforts to meet employees wherever they may be in their health and well-being journey around the world,” said Tom Moran, Vice President, Global Benefits & Mobility, Nielsen. “We’re honored to receive this recognition but our work is far from done here.  We remain committed to listening to our employees and their needs in order to build innovative and fresh solutions across our pillars of well-being: Physical, Financial, Emotional, and Social.”

Ellen Kelsay, Business Group on Health president and CEO, said, “I am delighted to honor each and every one of these 54 employers, which demonstrably enhanced the health and well-being of employees and their families through leading-edge initiatives. In addition, their novel and impactful approaches focused on critical workforce issues, such as mental health and health equity. We congratulate all the winners.”

The 2024 winners represent banking/financial services, health care, insurance, manufacturing, professional services, technology and utilities, among others. A full list of winners is available here.

The comprehensive award criteria assess applicants on their approaches to leadership, culture and well-being strategy; holistic well-being, including mental health, financial well-being, social connectedness, job satisfaction, flexibility and time away; engagement and the employee experience; health equity and social determinants; and metrics and evaluation. Companies have the option to apply based on their U.S. or global workforce populations.

“The 2024 awardees’ successes provide a roadmap for employers as they develop health and well-being strategies,” said Pamela Rich, Business Group vice president. “All of the winners deserve praise for having exemplary leadership.”

Some of the 54 employers received additional honors for excellence in Health Equity and Excellence in Global Health & Well-being. Some employers received multiple honors. 

The 13 winners that received additional recognition for Excellence in Health Equity were recognized for working to ensure that all employees had the opportunity to reach their full health potential, incorporating diversity, equity, inclusion and belonging (DEIB) into their health and well-being strategies. They engaged ERGs to inform health awareness and education campaigns; provided opportunities for employees to find health providers that matched their identity and culture; and assessed disparities in engagement with health and well-being offerings or health outcomes among different employee populations.

The nine employers that received additional recognition for Excellence in Global Health & Well-being deftly navigated challenges as they met the diverse needs of employees in multiple countries. They also demonstrated a commitment to equity with a set of standard benefits offered to their global workforces. Mental, physical, preventive and financial health offerings, as well as leave benefits, were most likely to be integrated into global consistency efforts.

About Business Group on Health

Business Group on Health is the leading non-profit organization representing large employers’ perspectives on optimizing workforce strategy through innovative health, benefits and well-being solutions and on health policy issues. The Business Group keeps its membership informed of leading-edge thinking and action on health care cost and delivery, financing, affordability and experience with the health care system. Business Group members include the majority of Fortune 100 companies, mid-sized companies, as well as large public-sector employers, which collectively provide health and well-being programs for more than 60 million individuals in 200 countries. For more information, visit www.businessgrouphealth.org.

Media Contact

Tom Moran
tom.moran@nielsen.com

The post Business Group on Health Honors Nielsen With Best Employers: Excellence in Health & Well-being Award appeared first on Nielsen.

LOS ANGELES – APRIL 8, 2024 – Cineverse (NASDAQ: CNVS), an innovative streaming technology and entertainment company, continues to form strategic relationships that will help solve the industry’s content search and discovery issues. The company has today announced a deal with Gracenote, a Nielsen company, to integrate industry-leading metadata for millions of films and television shows into cineSearch – Cineverse’s AI-powered conversational entertainment search platform that is set to be unveiled this spring (visit cineSearch.com to join the waitlist).  

According to Nielsen’s State of Play report, American consumers, who have more than 2.7 million video titles to choose from, spend more than 10 minutes per session looking for what to watch, up 40% since 2019. In fact, 20% give up when they can’t easily find something to watch, causing a major issue for streamers looking to keep viewers engaged, creators whose stories are losing out on potential audiences, and of course, consumers, who want to be entertained, but end up frustrated rather than satisfied with their streaming experiences.  

Enter cineSearch and Ava. 

An innovative AI-powered platform, cineSearch’s goal is to revolutionize the search and discovery experience to answer audiences’ most pressing question: “What do you want to watch?” Through Ava, a chatbot with a unique, quirky persona, cineSearch offers a single unified search and recommendation engine with extensive support for dozens of traits such as mood, theme, tone, intensity, setting, keyword, plot, micro-genre, and many more.  

cineSearch will now leverage Gracenote’s comprehensive TV and movie datasets to expand its knowledge graph and deliver more personalized search results as well as provide up-to-date title availability and deep-links to content. Using cineSearch, a viewer who’s in the mood for a dark romantic comedy set in Australia can receive the most fitting content recommendations and be connected to those options across more than 60 major video streaming services for seamless viewing.  

Although Cineverse has an extensive library, Ava will recommend films and TV shows available anywhere – by leveraging Gracenote’s industry-leading metadata catalog – including complete title information such as synopsis, genre, cast, director and other product information – for a comprehensive and consistent content discovery experience.

“Our partnership with Gracenote increases the number of films and TV shows that are discoverable by users and allows us to offer cineSearch users the highest-quality title information with intensity rankings – when paired with a user’s viewing history, streaming service filters and content preferences – will help solve a major consumer issue and the leading cause of viewer frustration,” said Tony Huidor, CTO & COO of Cineverse. “With our previously announced partnership with Google Cloud in place and now with the participation of Gracenote in this endeavor, we are on course to unveil what we believe will be the most powerful search and discovery tool in streaming.”

As previously announced, the cineSearch service was developed by Cineverse using Google Cloud’s Vertex AI Search. The underlying core cineSearch technology was built as an adaptive layer on top of Google’s Gemini large language models, using Google Cloud’s gen AI infrastructure to bring an innovative, conversational experience for those seeking advice on what to watch.

“AI-based personalization holds massive potential to improve streaming by helping individual viewers find and watch the content they’re most likely to love – from familiar hits to hidden gems,” said Trent Wheeler, Chief Product Officer at Gracenote. “Key to great technology is a broad understanding of the universe of content made possible by metadata. We’re pleased that Cineverse has tapped Gracenote’s entertainment data to power the cineSearch platform and look forward to seeing how Ava will revolutionize the search and discovery experience for content providers, creators and consumers alike.” 

Most importantly, cineSearch will have access to real-time metadata updates so that new titles will be discoverable the same day the titles premiere. Because Gracenote’s metadata catalog covers content in a wide number of foreign languages cineSearch has a clear path to international expansion and availability across multiple territories.

About Gracenote

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler. 

About Cineverse

Cineverse’s advanced, proprietary technology drives the distribution of over 71,000 premium films, series, and podcasts to more than 82 million unique viewers monthly. From providing a complete streaming solution to some of the world’s most recognizable brands, to super-serving their own network of fan channels, Cineverse is powering the future of Entertainment. For more information, please visit www.cineverse.com. (NASDAQ: CNVS)

Press Contacts

For Cineverse:

For Gracenote:
Mark Yamada
mark.yamada@nielsen.com

The post Cineverse Teams Up with Gracenote to Vastly Expand Search Capabilities for cineSearch – the Conversational AI-Powered Discovery Tool for Film and Television Content appeared first on Nielsen.

New York, NY – April 3, 2024 – Gracenote, the content data business unit of Nielsen, has expanded its FAST Program to the U.S. helping content owners and providers more easily launch new free ad-supported streaming TV (FAST) channels. Now, U.S.-based content owners can distribute their TV programs and movies to leading streaming platforms along with industry-standard Gracenote metadata ensuring their offerings are discoverable and monetizable.

In response to rising costs for entertainment, consumers around the world are using ad-supported video services in massive numbers to complement or replace premium subscription video on-demand (SVOD) offerings. The U.S. market is ahead of this adoption curve, particularly in relation to FAST. According to eMarketer, nearly one-third of the U.S. population or 114.5 million viewers are expected to watch FAST channels by 2027.

First introduced in Europe in late 2023, the Gracenote FAST Program helps U.S.-based content owners navigate the process of launching and distributing their FAST channels with the enriched metadata attributes that are critical in driving viewer discoverability. The program leverages Gracenote’s existing distribution network which comprises leading streaming platforms, facilitating seamless onboarding and immediate content availability for participants.

“Go-to-market complexity in the FAST ecosystem can slow the process of launching channels and getting content in front of entertainment-hungry viewers,” said Tim Cutting, Chief Revenue Officer at Gracenote. “By removing obstacles for content owners in the U.S., the Gracenote FAST Program facilitates wider content distribution, better content discovery and deeper viewer engagement. Ultimately, this helps participants maximize ad monetization against their valuable content assets and position themselves for success now and into the future.”

While data requirements differ by streaming platform, Gracenote ensures relevant metadata and assets are available to the Gracenote distribution network of platforms for FAST channel deployment. Once content owners submit their programs and schedules, Gracenote distributes enriched, normalized program data and EPG data directly to the streaming platforms. Qualifying Gracenote FAST Program participants will benefit from:

• Ingestible schedules: Standardized date and time formats for each program airing ensure linear schedule accuracy and aid tune-in
• Enhanced merchandising assets: Enriched program synopses and visual imagery that power program presentation regardless of platform and draw viewers in
• Expanded metadata coverage: Standardized genre categorizations and more advanced data tags leveraging Gracenote taxonomy make your content findable in current and future discovery experiences

By leveraging Gracenote’s FAST metadata management and distribution services, content owners can make their programs and FAST channels easily accessible to viewers on major streaming platforms around the world. Gracenote’s long history powering critical content navigation, search and discovery capabilities for linear broadcast TV qualify it to drive next generation streaming experiences. So program participants can rest assured that their FAST channels will evolve with the additional datasets required to effectively compete, attract viewers and drive ad monetization.

For more information on the Gracenote FAST Program and related metadata services, visit https://www.nielsen.com/insights/2024/metadata-matters-powering-future-fast-channel-success/.

Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.

Media Contact

Mark Yamada
mark.yamada@nielsen.com

The post Gracenote Speeds FAST Channel Deployment in the U.S. appeared first on Nielsen.

NEW YORK – March 27, 2024 – Nielsen, a global leader in audience measurement, data and analytics, announced a multi-year renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement. 

As part of the new agreement, Circle City will now leverage Nielsen’s Local Over the Top (OTT) measurement, which measures local audiences across both streaming apps and linear television. This added capability will generate incremental Impressions for Circle City’s Broadcast and Digital platform and provide the most comprehensive view of their reach across multiple platforms, powering key insights about their audience and ultimately new incremental revenue opportunities. 

“At Circle City we’re proud to serve our local communities every day. We truly value Nielsen’s approach to innovation and ongoing investments in Local TV. We are excited to be adding Local OTT measurement to gain an even deeper understanding of our local audiences regardless of where or how they’re watching,” said DuJuan McCoy, Owner & President of Circle City Broadcasting.

“We are thrilled to extend our long-standing work with  Circle City to report their deep & diverse audiences with  insights they need to drive content decisions and incremental revenue opportunities for their audiences across Indiana,” said Paul LeFort, Managing Director of Nielsen’s Local TV business. “As our Big Data + Panel solution for Local TV comes to market this year, Nielsen remains committed to serving our customers with best in class Local TV measurement inclusive of Over-the-Air, Out-of-Home and direct persons measurement , and representing the diverse communities served by broadcasters like Circle City. 

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media contact

Sarah Muratore
Nielsen
sarah.muratore@nielsen.com

The post Nielsen and Circle City Broadcasting Renew Local TV Measurement appeared first on Nielsen.

Nielsen’s list of New Zealand’s Top 20 highest spending advertisers is the result of detailed analysis, which delivers an accurate view of advertising trends and spending between January and December last year.

Retail giant Harvey Norman topped the list, cementing its place as the nation’s biggest advertiser, followed by Foodstuffs NZ, and Woolworths, respectively.

ANZ topped the list of financial institutions, coming in at number 4, while Spark was the top telco ad spender, placing 5th on the list.

In a bid for dominance over New Zealand’s lucrative hardware and garden market, Mitre 10 (13th) outspent Bunnings (18th), while KFC was the highest spending fast food advertiser, coming in at number 6 – three places ahead of rival McDonald’s.

Nielsen New Zealand’s Ad Intel Commercial Lead, Nick Whitehead, said: “Nielsen’s NZ Ad Intel spend data for 2023 clearly demonstrates that marketers aren’t just advertising because they feel they have to – they’re its biggest champions. They know it’s still the best, most economical way of creating lasting connections between NZ consumers and brands. Top-tier data, like that provided by Nielsen Ad Intel, is crucial if you want to get the edge on your competition in a market as crowded as New Zealand.”

About Nielsen Ad Intel

Ad Intel provides the most complete source of cross-platform advertising intelligence available today. With intuitive software, review-and-compare ad activity across media, company, category or brand, plus historical data.

Note: Nielsen monitors gross advertising expenditure in major media at published rate card values. While discounts are made available from some media owners, rates are not openly available. Please also note that the category and brand/product groupings figures are grouped at Nielsen’s discretion.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences – now and into the future. Nielsen operates around the world in more than 55 countries.

Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

Dan Chapman
Assoc. Director, Communications, Nielsen APAC
dan.chapman@nielsen.com
+61 404 088 462

The post New Zealand’s top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report appeared first on Nielsen.

NEW YORK – March 21, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Lyft have announced a new agreement for measurement of Lyft’s in-app advertisements through Lyft Media. 

As part of the deal, Lyft will leverage three measurement solutions to measure audience along with brand and sales lift performance for their advertisers’ campaigns: Nielsen ONE Ads, Brand Impact and Buyer Lift.

The combination of these solutions enables a unique view of how reach, brand metrics and sales lift solutions work together to inform comprehensive media strategies and overall full-funnel performance of advertising campaigns. These powerful insights enhance reach and frequency metrics to demonstrate campaign impact on brand and sales.

“As we navigate the advertising landscape with Lyft Media, it is important to us that our advertisers understand the impact their in-app ads have on their overall campaigns,” said Shane Dwyer, Lyft Media, Head of Sales. “Combining Nielsen ONE Ads, Brand Impact, and Buyer Lift solutions offers our advertisers valuable insight into their campaigns’ performance, helping them exceed their campaign objectives.”

“Leveraging Nielsen One Ads in conjunction with Nielsen Brand Impact solutions unlocks comprehensive insights for advertisers previously not available in the marketplace,” said Ameneh Atai, GM, Audience Measurement. “Lyft Media advertisers will see in real time how reach and frequency metrics can influence brand KPIs, powering actionable insights to guide more informed campaign strategy going forward.”

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

About Lyft

Lyft is one of the largest transportation networks in North America, bringing together rideshare, bikes, and scooters all in one app. We are customer-obsessed and driven by our purpose: getting riders out into the world so they can live their lives together, and providing drivers opportunities to control their time and money.

The post Lyft taps Nielsen to Drive Advertising Insights appeared first on Nielsen.

As Global Chief Engineering Officer, Goel will lead Nielsen’s technology and engineering teams to drive product innovation and advanced technology adoption, working in close partnership with Nielsen’s product teams. He will drive Nielsen’s adoption of automation and AI at an accelerated rate to de-risk delivery, improve customer experience and strengthen Nielsen’s products.

Goel is based in Bengaluru, India and will report to Karthik Rao, Nielsen’s CEO.

“I’m thrilled to lead the innovation and adoption of advanced technologies as Nielsen’s Chief Engineering Officer,” said Goel. “The adoption of advanced technology is a critical component for Nielsen to become the world leader in measurement and currency for streaming, and I’m honored to lead us into the future.” 

“The measurement industry is evolving rapidly, and as we look to grow in streaming and lead the advance of Convergent TV as the currency in media measurement, we must strengthen our technology roadmap to align with our vision,” said Karthik Rao, CEO of Nielsen. “Anil has the vision and experience to lead Nielsen’s technology innovation to power a better media future for all people.”

Goel is a highly accomplished technology leader with a proven track record in building technology products and infrastructure to drive revenue growth. He has over 20 years of experience leading technology teams at global organizations, including Amazon.com, where he served as Chief Technology Officer for the Customer Returns business. Most recently, Anil led the technology strategy, architecture, development and operations at Byju’s Group, a global educational technology company with a vast portfolio, including the Epic! and Osmo learning platforms. 

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

Landon Oakum
landon.oakum@nielsen.com

The post Anil Goel Named Chief Engineering Officer of Nielsen appeared first on Nielsen.

NEW YORK – March 13, 2024 – Gracenote, a Nielsen company, is helping TV providers optimize their user experiences by providing the most accurate, up-to-date and comprehensive datasets covering subscription video on-demand (SVOD) and linear (FAST) content availability. The Gracenote solutions pair TV, movie and sports programming availability data with normalized program metadata to ensure that streaming aggregators, digital platforms and MVPDs offer content-first user experiences that facilitate universal search, discovery and tune-in capabilities to drive maximum audience engagement.

According to Nielsen’s State of Play report, 20% of consumers say they abandon a viewing session when they can’t find something compelling to watch. With content frequently moving between providers, a blockbuster movie that is available on a VOD platform one day could be gone the next. Different streaming services may feature different seasons or individual episodes of a popular TV show hampering seamless viewing experiences. Accelerating fragmentation among live sports rights makes finding a single game difficult and following a team throughout a full season nearly impossible. 

While the streaming age has brought compelling content and on-demand access to consumers, it has also brought frustration among viewers unable to find what they’re looking for. To address the fragmented viewing experience, Gracenote has launched three primary offerings in its Availability solution that can help video providers put compelling content first and solve common “where, when and how to watch” as well as “take me to watch” use cases. 

Together, these offerings enable customers to address consumer pain points, deliver improved user experiences and drive better monetization: 

• Streaming Sports Catalogs – Highly accurate availability data, viewing options and deep links plus normalized metadata for live sports events helping CTV and digital customers point fans to games no matter what streaming service they’re on 
• Streaming Video Catalogs – The industry’s most comprehensive and up-to-date TV program and movie availability data, viewing options, deep links and normalized metadata helping connect viewers to the entertainment content they want across various services
• FAST / Streaming Channels – High-quality normalized metadata for nearly 2,000 linear channels worldwide helping digital platforms launch FAST offerings more quickly and easily than ever

“As the entertainment ecosystem continues to evolve, a massive opportunity exists to drive the next iteration of streaming,” said Trent Wheeler, Chief Product Officer at Gracenote. “For it to reach its full potential as a channel, streaming needs to deliver better user experiences enabled by search and discovery of all content – TV, movies and live sports – wherever it’s available. With our unmatched availability and program metadata, Gracenote is uniquely positioned to help customers drive success in streaming now and into the future.”

Gracenote has a long history of powering the user experiences of the world’s biggest and most innovative TV providers since 1965. The company’s industry-leading program metadata, imagery and ID offerings which have been integral to linear EPGs are now fueling the next generation of streaming service UIs and CTV home screens that seamlessly connect viewers to the content they’re most interested in. As the entertainment industry continues its evolution, Gracenote is transforming its offerings in step to ensure customers can effectively leverage programming to maximize engagement and monetization.

Gracenote is the content solutions business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.

Media Contact

Mark Yamada
mark.yamada@nielsen.com

The post Gracenote Resolves Viewer Frustration Around Where, When and How to Watch Streaming Programming appeared first on Nielsen.

Of the 32.2 million viewers that watched the 2024 State of the Union address: 

• 5% of viewers were aged 18-34.
• 19% of viewers were aged 35-54.
• 74% of viewers were aged 55 and older. 
• 56% watched broadcast network coverage.
• 44% watched coverage on cable networks.

Viewership of the 2024 State of the Union address was 18% higher than last year’s 27.3 million viewers. It stands as the second-largest audience since President Biden gave his first address to a Joint Session of Congress in 2021, behind the 38.2 million viewers that watched in 2022. 

The 2024 State of the Union address aired live on 14 television networks reported by Nielsen, from approximately 9:26 p.m. to 10:33 p.m. EDT. 

Below is a summary of average viewership aggregated across indicated networks. The data is inclusive of U.S. audiences only.

Source: Nielsen. NNTV, Live+Same-Day.

Data in this table is inclusive of broadcast and cable networks that aired the event, in addition to PBS. 
2024 reported networks include: ABC, CBS, FOX, NBC, Telemundo, Univision, PBS, CNN, CNNe, FOX Business, FOX News Channel, MSNBC, NewsMax, NewsNation

Total summary projections are expressed in units, rounded to the nearest thousand (000).

NOTE: Audience estimates are inclusive of out-of-home viewing, with the exception of PBS which does not include out-of-home contributions.

Source: Nielsen

Time-shifted viewing (Live+Same-Day, 3am-3am) is included in audience estimates in this table for years 2006 and later. Estimates prior to 2006 include live viewing only. 

* Single asterisks denote addresses that were officially “Addresses to Joint Sessions of Congress.” 

^ Denotes tape-delayed coverage by a particular network. 

** 1/23/07: coverage of asterisked (**) networks went beyond a common end time. Measurement of these networks included SOTU address and commentary. Does not include Democratic Response.

Press Contact

Lauren Pabst 
lauren.pabst@nielsen.com

The post 2024 State of the Union Address Draws Over 32 Million Viewers appeared first on Nielsen.