Almost all Russian and Belarussian competitors have been absent from international
competitions since February 2022. Any who take part in Paris 2024 without results in this period cannot be predicted accurately. However, it appears that there will be limited participation of these athletes and we expect the Virtual Medal Table to be the usual accurate reflection of the NOCs based on the data that we have.

Snapshot

Gracenote’s VMT forecast projects the United States to win the most medals overall at Paris 2024 (123). If Team USA meets this expectation, it would mark the team’s eighth successive placement at the top of the final Summer Games medal table.

China is projected to finish second on total medals but should challenge the United States for first place on gold medals. The 89 medals currently forecast for China would equal the country’s total in Tokyo two years ago. The 35 gold medals forecast would be slightly down on China’s total of 38 three years ago.

Great Britain is also expected to produce a similar performance to the last Olympics with the Gracenote VMT forecasting two more British medals than Tokyo’s 64. Gold medals could be significantly down though as the British team is projected to win 13 golds in Paris. 

Host nation France should sharply increase its overall medal haul in comparison to the 33 total medals won in Tokyo. The Virtual Medal Table puts France in third place on gold medals, behind the United States and China, and its forecast total of 28 gold medals would be not far short of France’s total number of medals at the last Olympics.

Australia is now expected to be fifth on the total medal table. The 50 medals forecasted by the Gracenote Virtual Medal Table would be the country’s most for 20 years, since winning exactly that number at Athens 2004.

Russian and Belarussian athletes

With competitors from Russia and Belarus being banned from international competition in almost all Olympic sports since February 2022, it is not possible to assess potential performance accurately for those participating as Individual Neutral Athletes at Paris 2024 unless they have been competing more or less normally like, for example, the tennis players from the two countries. However, it appears that the number of competitors from these countries will be severely limited in Paris and the Gracenote Virtual Medal Table is therefore representing the current situation accurately given the data which we have.

The top-five medal winning countries

United States

(Paris 2024 projection: 123 medals, Tokyo 2020: 113)

The U.S. is expected to once again top the Summer Games Virtual Medal Table in Paris. The current Gracenote projection of 123 medals is 10 more than the total claimed by Team USA in 2021. If this total is achieved, it will be the best U.S. medal performance since the 1984 Los Angeles Olympics which suffered from boycotts. The United States team has medals projected in 27 different sports in the Virtual Medal Table, two sports fewer than the country’s own Olympic record of 29 which was set in Tokyo. Athletics and swimming are still the key to success though with just under half of US medals projected to be won in those two sports.

China

(Paris 2024: 89, Tokyo 2020: 89)

At the Tokyo Olympics, China recovered from its total of 70 medals at the Rio Olympics, its lowest since 2004. Current Gracenote projections from the results which Chinese athletes are recording suggests that China will produce a similar performance to three years ago. Diving, shooting, swimming, weightlifting, table tennis, artistic gymnastics and badminton are China’s key medal-winning sports but 21 sports have a top-three Chinese competitor according to the VMT. China’s projected gold medal total of 35 means that it could be a threat to the United States’ position as the winner of most golds in Paris.

Great Britain

(Paris 2024: 66, Tokyo 2020: 64)

The Gracenote Virtual Medal Table for Paris 2024 suggests that Great Britain can sustain its winning performance of 60 or more medals for a fourth successive Olympic Summer Games. British success over the past three Olympic Games has been built on having medal winners in at least 20 sports and the current VMT forecast suggests that this is set to continue. Prior to the 2012 Olympic Games, Great Britain won medals in at least 20 sports only in London in 1908, which was a very different Olympic era. 

France

(Paris 2024: 55, Tokyo 2020: 33)

The current forecast projects that host nation France will increase its medal total significantly and nearly triple its number of gold medals in comparison to the Tokyo Olympics. Summer Olympic success for France has been achieved in 15 to 19 different sports at each Olympics this century but medals are now projected in 25 different sports, a new French record. At the Paris 2024 Games, France should be expected to have its best Olympic Games since 1900.

Australia

(Paris 2024: 50 medals, Tokyo 2020: 46)

After the disappointing Olympics of 2012 and 2016, Australia will again improve on its 2021 performance with over 40 medals for the sixth time in the last eight Olympics. If Australia wins 50 medals as currently forecast, it will be the country’s best Olympic performance since Athens 2004. Achieving this will rely on the success of the swimming team.

Virtual Medal Table 1-10

NOC	Country	Gold	Silver	Bronze	Total
United States		39	37	47	123
China		35	30	24	89
Great Britain		13	23	30	66
France		28	19	8	55
Australia		13	19	18	50
Japan		13	16	20	49
Italy		12	20	15	47
Netherlands		18	5	15	38
Germany		9	13	14	36
Korea Republic		9	4	11	24

Countries Ranked 6 to 10 on the Virtual Medal Table

Japan

(Paris 2024: 49, Tokyo 2020: 58)

After its record-breaking Olympics in Tokyo, Japan is expected to fall short of that performance in Paris. Gracenote’s latest Virtual Medal Table has the Japanese team winning nine fewer medals than three years ago. The number of gold medals likely to be won by Japan is expected to be halved, from 27 to 13. Medals are forecast in 17 different sports, well short of Japan’s record of 21 from Tokyo 2020. 

Italy

(Paris 2024 projection: 47, Tokyo 2020: 40)

Italy had its best ever Olympics in Tokyo but Gracenote’s Virtual Medal Table projects an even better performance at Paris 2024. Buoyed by a potential best ever performance in the pool, Italy is forecast to win a record 47 medals across 21 different sports, six more than in Tokyo. Italy may also get close to challenging its 40-year-old best gold medal total of 14, set at the Los Angeles Olympics in 1984. The VMT projects Italy to win the eighth most gold medals, behind the United States, China, France, Netherlands, Great Britain, Australia and Japan.

Netherlands

(Paris 2024: 38, Tokyo 2020: 36)

Two years after its best Summer Olympics in Tokyo, the Dutch team is forecast to produce a similar performance in Paris next year and perhaps set another record. At four of the last six Olympic Games, the Netherlands has won medals in 11 to 13 sports and the 2024 Summer Games look like being a similar story. However, success this year will primarily depend on three sports; rowing, cycling – track and athletics.

Germany

(Paris 2024: 36, Tokyo 2020: 37)

Germany’s medal total has declined at six of the seven Summer Olympics since reunification, with only London 2012 providing respite. Paris 2024 looks like it might continue that trend with Gracenote’s Virtual Medal Table projecting 36 medals, one fewer than in Tokyo. The German team is forecast to win medals in just 18 sports, the joint second lowest since reunification, after London 2012 and Tokyo 2020. Germany no longer dominates any particular sport and no more than four medals for the German team are forecast by the VMT in a single sport.  

Korea Republic

(Paris 2024: 24, Tokyo 2020: 20)

Tokyo 2020 was a disappointing Olympics for the Republic of Korea. The 20 medals including six golds were both the lowest totals for the country since it won 19 and six respectively at the Los Angeles Olympics of 1984. The prospects for Paris 2024 look better with Korean competitors forecast to win 24 medals, including nine golds. This would be Korea’s best Olympic performance since 2012.

Virtual Medal Table 11-20

NOC	Country	Gold	Silver	Bronze	Total
Canada		6	7	9	22
Spain		5	5	10	20
Hungary		5	8	6	19
Brazil		9	4	5	18
Turkiye		4	6	3	13
Ethiopia		3	5	5	13
Uzbekistan		3	2	8	13
Ukraine		3	2	8	13
Georgia		3	5	4	12
Denmark		5	2	4	11

Virtual Medal Table 21-30

NOC	Country	Gold	Silver	Bronze	Total
Poland		4	5	2	11
New Zealand		4	4	3	11
Belgium		3	6	2	11
Serbia		5	2	3	10
Romania		2	3	5	10
Kazakhstan		2	1	7	10
Sweden		5	2	2	9
Iran		4	2	3	9
Jamaica		3	5	1	9
Kenya		3	3	3	9

About Gracenote Virtual Medal Table

The Gracenote Virtual Medal Table is a statistical model based on individual and team results in previous Olympics Games, World Championships and World Cups to forecast the most likely gold, silver and bronze medal winners by country. This information is presented in simple to understand predictions and seamless data feeds that enable broadcasters, media publishers and pay TV operators to deliver unique Olympic-focused stories across Web, mobile and broadcast properties. 

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

The post US, China, Great Britain, Japan and France Lead Gracenote Virtual Medal Table forecast for 2024 Paris Olympic Games appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 24,382,406. Period: Month: March 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico March 2024 appeared first on Nielsen.

Among TV programs, the largest audiences in March were drawn to the Polish national soccer team matches in the Euro 2024 tournament’s barrages, Polish series and entertainment programs, and news programs. Among streaming content sources, the BVOD Player service in particular recorded increases.

Streaming’s share of TV viewing was 8.1% in March, with YouTube representing the largest share among streaming services at 2.1%. Netflix, with a score of 2.0%, maintained its share from February.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | March 2024 appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 23,029,597. Period: Month: February 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico February 2024 appeared first on Nielsen.

A shorter time spent with traditional TV is mainly responsible for the decrease: Viewers watched an average of 17 minutes less than in January. In contrast, they spent slightly more time with streaming content (by 1 minute on average, compared to January). 

Among television programs, Polish series, entertainment shows and news content gathered the largest audience in February. News station TVN24 became the leader among TV channels in terms of audience share. Among streaming content sources, SkyShowtime, Pilot WP and CDA.pl recorded increases.

These factors contributed to the increase in streaming’s total share of video viewing on the TV screen, which reached a record 8.3% in February (the highest level since the launch of the Gauge reports in Poland). Netflix remained at the top of the ranking of streaming services, but its share on the TV screen dropped slightly to 2.0% (from 2.1% in January). In second place, YouTube strengthened, narrowing the gap with Netflix, and recording a share on the TV screen of 1.9% (up from 1.6% in January).

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | February 2024 appeared first on Nielsen.

The Inclusion Analytics and Studio System teams at Gracenote compared the Oscar nominations in the eight years from 2017 to 2024 with those from 2009 to 2016. In addition, the team looked at the full history of Academy Award wins and nominations for diverse talent.

• There have been nearly three times as many acting nominations for diverse actors in the last eight years of the Oscars than there were for the eight years before 2017.
  
• From 2017 to 2024, 44 acting nominations have been diverse with 11 of those nominees going on to win. One or two more Oscar wins for diverse actors can be expected at this year’s show. 
  
• In the eight years before 2017, 14 diverse actors received 15 Oscar nominations in the acting categories. Viola Davis was nominated twice. Only Octavia Spencer (The Help) and Lupita Nyong’o (12 Years A Slave) were diverse winners during this period.
  
• There were less than half the number of diverse Oscar nominees from 2009 to 2016 than in the previous eight years, from 2001 to 2008, when 26 different diverse actors received 32 nominations and won eight Oscars.
  
• This year, three of the five best supporting actress nominees are diverse women – America Ferrera (Barbie), Danielle Brooks (The Color Purple) and Da’Vine Joy Randolph (The Holdovers).
  
• This is the seventh time in Oscars history that three nominees in an acting category have been diverse after 2004 (best supporting actor), 2007 (best supporting actress), 2017 (best supporting actress), 2021 (best actor AND best supporting actor) and 2023 (best supporting actress).
  
• With Da’Vine Joy Randolph looking likely to win best supporting actress at this year’s Academy awards after her successes at other awards shows, 2024 should be the fourth successive year with a diverse winner of an acting Oscar. This will extend an unprecedented streak of success for diverse actors at the Oscars.
  
• Success for Randolph would also mean acting wins for diverse talent at six of the last eight years of the Oscars. This would also be unprecedented.
  
• This year seven diverse actors have been nominated for Oscars. This is the fifth year with at least seven diverse nominees in the acting categories, with only one of those years (2007) occurring before the last eight years.

• This year marks the third year in the last four with at least seven diverse acting nominees. The record is nine in 2021.

The increase in diverse acting nominees appears to have increased the interest in the Oscars show amongst diverse audiences.

• Nielsen audience measurement data shows that more than 30% of viewers of the Oscars have been non-white for four of the last five shows. From 2013 to 2015, 25.5% to 26% of viewers were diverse.
  
• Last year, when Michelle Yeoh won Best Actress and Ke Huy Quan won best supporting actor, over 8% of the audience were Asian, the highest percentage in the last 11 years.
  
• One year earlier, when Will Smith and Denzel Washington were both nominated for best actor (and Smith won), 14.2% of the audience was Black compared to 8.5% to 9% from 2013 to 2016.

• In 2019, 12.7% of the audience was Hispanic, the highest proportion of viewers from this group between 2013 and 2023. That year, Mexican/U.S. co-production Roma was nominated for 10 Academy Awards, including best picture, best actress and best supporting actress, sharing the accolade of most nominated film with The Favourite. 

• The total audience increased by 11% between 2018 and 2019 but the Hispanic audience grew by 29%.
  
• The 2020 awards show saw the lowest audience share of diverse audiences (including Hispanic/LatinX, Black, Asian or other ethnic/racial groups) of 28.3% since 2015. That year, only one diverse actor was nominated.
  
• The highest interest was for the 2022 awards show when 33.6% of the audience was diverse according to Nielsen data.
  
• Although the proportion of the audience represented by Black, Hispanic/LatinX, Asian and Pacific Islander viewers declined last year, the number of people from these groups watching has grown in the last two years, from 3.03 million to 5.6 million, an increase of 85%.
  
• The number of Hispanic viewers has grown more than any other market segment since 2021, increasing by 95%.

About Gracenote

Gracenote is the content solutions business unit of Nielsen providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote technology enables advanced content navigation and discovery capabilities ensuring consumers can easily connect to the music, TV shows, movies and sports they love while delivering powerful content analytics making complex business decisions simpler.

About Nielsen

Nielsen shapes the world’s media and content as a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future. Nielsen operates around the world in more than 55 countries. Learn more at www.nielsen.com and connect with us on social media (Twitter, LinkedIn, Facebook and Instagram).

Media Contact

Patricia Ratulangi
patricia.ratulangi@nielsen.com

The post Diverse acting nominations since 2017 are nearly triple the number from 2009 to 2016  appeared first on Nielsen.

Polish viewers spent an average of 4 hours and 19 minutes a day in front of the home screen in January, and although this is only 1 minute more than in December 2023, the components of this viewing have slightly changed. 

Time spent with traditional TV remained the same as in December 2023, but time spent watching streaming content increased by 8%. 

Among TV programs, Polish series, news programs and ski jumping World Cup broadcasts enjoyed the largest audiences in January. Among streaming content sources, CDA.pl, HBO Max, Canal+Online and Netflix all recorded increases.

The recorded increases across those sources contributed to an increase in streaming’s total share of video viewing on TV screen, which reached a record 7.6% in January (the highest level since the launch of the Gauge reports in Poland). Netflix further strengthened its position at the most-watched streaming service, with its share of the TV screen increasing to 2.1% (from 1.9% in December).

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies comparisons.

The post The Gauge™: Poland | January 2024 appeared first on Nielsen.

Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database – 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 23,029,597. Period: Month: January 2024. Fringe: Total Day – 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.

Methodology & Faq

This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors. 

The post The Gauge™: Mexico January 2024 appeared first on Nielsen.

This article will explore the key findings of Nielsen’s research and discuss the factors that contribute to the continued popularity of radio in Norway.

In the ever-evolving media landscape, radio remains a steadfast presence in Norwegian society, retaining its popularity and resilience despite the rise of newer forms of audio entertainment. Nielsen’s latest research on Norwegian radio listening trends provides valuable insights into this enduring phenomenon.

The research reveals an increase in radio’s daily reach, from 58.7% in 2022 to 60.3% in 2023. Weekly reach follows suit, expanding from 83.3% to 84.1% over the same period. This demonstrates that radio remains a very real presence in the lives of Norwegians, with a significant portion of the population tuning in regularly.

Furthermore, the time spent listening to radio amongst the population has also increased, from 82 minutes in 2022 to 83 minutes in 2023. This suggests that radio listeners are not just expanding their reach but also deepening their engagement with the medium.

The public radio network NRK continues to hold a commanding position in the Norwegian radio landscape, boasting a market share of 64.9% among listeners aged 10 and older. This enduring popularity stems from NRK’s commitment to providing a diverse range of programming that appeals to a broad audience.Still, if we look at younger target groups like age 20-29, the picture is quite different, where we can see that the commercial networks have a market share of 54,7%, leaving 45,3% to NRK.

While radio remains firmly part of the Norwegian media landscape, podcast listening is also gaining ground. The research indicates a rise in daily podcast listening from 11% in 2022 to 14% in 2023, and a similar increase in weekly listening from 37% to 39%.

This growth suggests that podcast listening is not replacing radio consumption but rather complementing it. Norwegians are increasingly embracing the flexibility and convenience of podcasts, while still maintaining their connection to radio as a familiar and reliable source of information and entertainment.

FMCG (Fast-Moving Consumer Goods) brands continue to dominate radio advertising spending in Norway, accounting for over 60% of the spending of the top 10 radio advertisers. This reflects the effectiveness of radio in reaching a wide audience and generating brand awareness among consumers.

The purpose of the Nielsen radio measurement in Norway is to provide accurate and comprehensive data on radio listening amongst Norwegians 10+ in private households. To further raise compliance and the use of the meters, Nielsen has begun implementing Nielsen PPM wearables into its panel in Norway in January 2023. The ongoing transition from PPM360 meters to the new PPM wearables will be completed by the end of 2024.

In January 2023 Nielsen implemented and included a headphone listening adjustment model to the radio measurement. This adjustment identifies radio listening through headphones with survey-based methods, and estimates the consumption of radio listening via headphones daily. The headphone adjustment adds great value in total and serves as a significant improvement of the radio measurement.

The transition to Nielsen PPM wearables marks an important step forward in radio measurement, providing a new design that is more inline with current technology wear trends and is expected to raise compliance. This data will enable media agencies and advertisers to make more informed decisions about their radio campaigns.

Despite the emergence of newer forms of audio entertainment, radio remains a vital and resilient medium in Norway. Its enduring popularity is attributed to its ability to connect with a diverse audience, provide a wide range of programming, and adapt to the changing media landscape.

With its continued growth in listenership and advertising spending, radio is well-positioned to remain a significant force in Norwegian society for years to come. Its ability to adapt and evolve will undoubtedly ensure its place as a trusted and valuable source of information and entertainment for Norwegians of all ages.

The post New Nielsen research shows Norwegian radio remains a strong force appeared first on Nielsen.

Compared with November, viewers spent on average 9 minutes more per day in front of TV screens, amounting to an average of 4 hours and 18 minutes of viewing time in December.

Poles watched more streaming (an increase of 8% compared with November 2023) and traditional television (an increase of 3%).

Netflix strengthened its position at the top of the ranking of streaming services, with its share on the TV screen increasing to 1.9% (from 1.7% in November). YouTube viewership also increased in December, rising from 1.6% in November to 1.8% in December. The larger audience of these two platforms translated into an increase in the share of streaming in the total video viewing on TV screens, amounting to: 7.1% in December, the highest result since August 2023.

About The Gauge™

The Gauge™ was created to provide the media industry with a monthly analysis of television usage across key television delivery platforms. Nielsen published its first edition of The Gauge™ in the U.S. in May 2021.

About The Gauge™ Methodology

The data comes from Nielsen’s single-source panel consisting of 3,500 households and almost 9,700 panelists. The Gauge™: Poland is based on monthly AMR (Average Minute Rating) audience share data. The data is presented for people over 4 years old, broken down into cable, satellite, terrestrial television (both linear and shifted in time up to 7 days), and viewership from streaming (live streaming viewership of TV stations on OTT platforms is classified as streaming viewership). The “Other” category includes views of unrecognized content.

Nielsen Poland created this iteration of The Gauge™ using methodologies conceptually similar to those in the U.S. version. Methodological differences should be considered when making any comparisons.

The post The Gauge™: Poland | December 2023 appeared first on Nielsen.