Upfronts Newfronts Archives

Linear and streaming TV experiences are converging, and it could be a best case scenario for the entire media industry.

Quality audience data is the key to advancing personalized marketing initiatives across the digital advertising…

Nearly 23 million U.S. homes access free TV programming using digital antennas—viewership that can’t be measured by…

Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…

Content variety notwithstanding, the basics of measurement still apply: When you know who’s watching, you have the…

Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…

On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.

Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…

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