Insights | 17-04-2024
Metadata is the key to compelling fan experiences as sports migrate to streaming
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules….
Insights
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Insights | 16-04-2024
College basketball boosts U.S. cable viewing in March
Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in…
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Insights | 07-03-2024
Webinar: How World Athletics is driving host city success beyond economic impact
Learn in this webinar how positive impact can be sustained long after the athletes and fans have left town.
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Insights | 28-02-2024
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
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Insights | 02-02-2024
Out of home: the TV audience that’s bigger than you think
Some key NFL matchups this season attracted as much as 30%-40% of their TV viewership from people who watched away from…
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Insights | 20-12-2023
Tops of 2023: TV
On average, the typical adult spends more than 10 hours each day with media, with about half dedicated to watching TV.
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Insights | 18-12-2023
Tops of 2023: Sports
Audience engagement with sports on TV remained a major pastime this year, with fans in the U.S. spending more than 1.7…
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Insights | 23-10-2023
Broadcast bounceback: New TV sports rights deals provide fans with free access to local games
As pro sports teams seek to reach bigger TV audiences, some are embracing free, over-the-air broadcasting options.
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Insights | 28-09-2023
The Big Ten effect: With 4 new football teams next year, the NCAA conference will extend its TV reach in key markets
As colleges align their sports teams with the most lucrative TV deals, local TV viewership changes will follow.
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Insights | 27-07-2023
Counting every voice: How to power a better media future for all
Nielsen’s Chief Diversity Officer Sandra Sims-Williams and Chief Product Officer Deirdre Thomas discuss DE&I’s…
