Insights | 18-03-2024
Southeast Asia: CPG Marketing Mix Modeling Meta Analysis
Introduction Measure the full funnel impact of TikTok advertising TikTok, a global entertainment platform, captures the…
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Insights | 28-02-2024
Evolving the measurement of sports events
Nielsen worked with World Athletics on new measurements of success for hosting major sports events.
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Insights | 15-02-2024
Reaching voters with radio
In a crowded market for political ads, radio offers an advantage.
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Insights | 29-11-2023
Unleashing the power of creator content
Whalar, a leading global creator company, commissioned Nielsen to measure the incrementality and ROI of their…
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Insights | 25-07-2023
Liberty Global’s metadata journey to super-aggregation with Gracenote
Learn how Liberty Global and Gracenote are aggregating metadata to deliver the next chapter in immersive, content-led…
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Insights | 15-04-2022
Quantifying the impact of TikTok advertising
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
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Insights | 07-03-2022
Uncover the complex customer journey with modern attribution measurement
Hotel Barceló Group leverages Nielsen ID Resolution System for Attribution Measurement to optimise marketing spend and…
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Insights | 23-02-2022
Communiquer sur le « Brand Purpose »
Au cours de ces dernières années, les spécialistes du marketing ont de plus en plus misé sur l’attrait du « Brand…
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Insights | 23-02-2022
Case study: Quantifying the impact of TikTok advertising
With its immersive full-screen, sound-on formats and diverse video content, TikTok has struck a chord with creators and…
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Insights | 10-02-2022
Case study: Marketing Cloud takes FOX Next to the next level
The combination of premium data and cross-platform audience targeting added up to success for Fox Next with a 90% new…
