Insights | 13-09-2023
Beyond today: Why long-term marketing drives business longevity
To take your brand to the next level, it’s critical to understand which tactical investments produce the best returns…
Insights
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Insights | 10-08-2023
For good measure: A conversation with Nielsen and the 4A’s
At this year’s Cannes Lion, the 4A’s EVP of Media, Technology and Data Ashwini Karandikar and Nielsen’s CEO of…
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Insights | 07-08-2023
At 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture
Hip Hop celebrates its 50th birthday and we explore how influential it has become and persistently engages audiences…
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Insights | 26-07-2023
Representation matters: Why measurement of diverse audiences is critical for the media industry
Learn why measurement of diverse audiences is critical for the media industry and how to best leverage these solutions.
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Insights | 20-07-2023
With limited inclusive content in traditional media, brands and people with disabilities are finding representation on social media
With limited inclusive options across TV and film, the disabled community is finding more of what it’s looking for…
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Insights | 20-07-2023
How to scale your video content distribution strategy
Learn how to build a scalable, resilient video content distribution strategy with three tips that can help guide…
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Insights | 04-05-2023
International musicians are ‘fired up’ for this year’s Eurovision song contest
Seven of this year’s Eurovision songs fall into the “energizing” mood category—the most primary mood descriptor…
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Insights | 26-04-2023
Understanding audiences is critical in effective cross-media strategies
Global marketers continue to lack confidence in measuring full-funnel ROI. Audience data is key in gaining confidence.
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Insights | 26-04-2023
2023 Nielsen Annual Marketing Report
Discover how consistent measurement can help you navigate today’s digital-first media landscape in Nielsen’s 2023 Annual…
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Insights | 28-03-2023
Brand lift measurement for emerging media: The obstacles & opportunities
Learn why marketers should prioritize tracking their brand lift measurement and understanding the full-funnel impacts of…
