Insights | 12-03-2024
Need to Know: What is advanced audience targeting and why is it important?
Learn what advanced audiences are, why they matter and how they’re changing the ad world.
Insights
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Insights | 03-03-2024
Understanding how audiences connect with news media ahead of the 2024 U.S. elections
We explore how audiences are consuming news media and how things may have changed since the last elections.
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Insights | 29-02-2024
How audience measurement innovation benefits the media industry
Our Big Data + Panel approach innovates on our gold-standard panel data to deliver sensitive and stable measurement.
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Insights | 19-02-2024
Black audiences are looking for relevant representation in advertising and content
Dimensions of diversity are numerous, spanning well beyond skin tone and narrative location.
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Insights | 15-02-2024
Reaching voters with radio
In a crowded market for political ads, radio offers an advantage.
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Insights | 08-02-2024
Creating connections with Black Americans across media
Media is a means of connection for Black Americans and presents an opportunity for brands and programmers to create…
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Insights | 08-02-2024
The global Black audience: Shaping the future of media
Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with…
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Insights | 18-01-2024
U.S. TV household data reveals shifting trends in how audiences access content
Advertisers and agencies need to know more than just what TV audiences are watching; they need to understand how they…
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Insights | 08-01-2024
Balancing the need for innovation and continuity in audience measurement
Nielsen is working hard to integrate big data sets into our methodologies in innovative ways that also ensure continuity…
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Insights | 12-10-2023
Need to Know: How to measure digital audiences and campaigns
In this article we dive into how to measure digital audiences and campaigns, the different types, and how it ladders into…
